Variety Coffee Roasters

Coffee Shops in New York, New York

4.4 (969)

CategoryCoffee Shops
Address261 7th Ave, New York, NY 10001
AreaNew York, New York
Phone(917) 409-0106
Google rating 4.4 (969)

Hours

Monday7 am–9 pm
Tuesday7 am–9 pm
Wednesday7 am–9 pm
Thursday7 am–9 pm
Friday7 am–9 pm
Saturday7 am–9 pm
Sunday7 am–9 pm

About Variety Coffee Roasters

Located at 261 7th Ave, New York, NY 10001, Variety Coffee Roasters operates as a coffee shop serving New York in New York. This page gathers the practical details people usually look for before visiting: where it is, how to reach it, when it opens and how customers rate it.

Coffee in the United States is served by three kinds of places: national chains with drive-thrus and mobile ordering, independent neighborhood cafes that double as a workspace or a meeting spot, and specialty shops that roast their own beans or buy single-origin lots and brew them by pour-over, espresso or cold brew. Most open between 6 and 7 a.m. on weekdays, slightly later on weekends, and the busiest hour is the commute rush before 9. A drip coffee runs a few dollars, espresso drinks and specialty pours more, and tipping a dollar or a percentage on the card reader is customary but not required. Nearly every cafe offers free Wi-Fi, though some limit laptop seating at peak times or on weekends, and outlets are often the scarce resource.

Hours are published for 7 days a week. On most of those days it is open 7 am–9 pm. Hours in the United States do change around federal holidays and long weekends, so a quick call before a special trip is sensible. The listed phone number is (917) 409-0106. Many businesses also reply to text messages on the same number if it is a cell phone. Its website is varietycoffeeroasters.com, where you may find menus, price lists or booking options.

On Google it holds a rating of 4.4 out of 5 from 969 reviews, which is a strong result for a coffee shop in New York and suggests consistent service.

New York is in New York, in the Northeast, where four distinct seasons shape local life: hot humid summers, snowy winters that can close businesses for a day, and a dense pattern of towns where walking, transit and street parking all matter. Traffic in New York peaks on weekday mornings and afternoons, so allow extra time then. Addresses read from the street number up to the city, state abbreviation and five-digit ZIP code; the map link on this page shows the exact spot.

Looking for alternatives? Browse all coffee shops in New York or explore other categories in the area from the links below. Details on this page come from public sources and may change; confirm anything important by phone before relying on it. Business owners can claim the listing to keep it up to date.

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Latest Google reviews

The 5 most recent reviews shown on Google Maps. Reviews belong to their authors; read all of them on Google.

Scott Andrews a month ago

All I wanted was a cup of coffee. An Americano, at that. Because let's be honest: if you can't make a good Americano, we probably can't be friends. No syrups, no foam art, no distractions—just espresso, water, and accountability. Variety Coffee Roasters nailed it. Smooth, rich, balanced, and exactly what an Americano should be. The staff was great, the vibe was perfect, and for a few glorious minutes New York somehow felt relaxed. Do yourself a favor: when you're in the city, order an Americano at Variety. If you don't like it, we can still be friends. But I'll have questions. ☕️😏

treeswamp 2 months ago

Coffee is very good, but they charge extra for ice. Kind of hoity-toity. 3/5 BYOI (bring your own ice)

MICHAEL BALBOA 2 months ago

Gem of a spot Amazing cappuccino made by barrista Cris Tasty Almond croissant Fantastic atmosphere with soothing music Even better is they serve you in ceramic cups and plates if you dine in which is a huge positive 4.5 Stars Loved it

A R 5 months ago

Variety Coffee Roasters truly sets the standard for what a coffee shop should be. From the moment you walk in, the ordering process is seamless and efficient. You place your order and can either grab a seat among the lively crowd—this place fills up almost immediately after opening at 7 AM—or take your drink to go, which is usually my move. The energy here is great, the crowd is vibrant, and everything just runs the way it should. It’s become my personal Saturday morning ritual whenever I’m in town. Honestly, anyone who owns a coffee shop—or is thinking about getting into the business—should come here and take notes.

Eric Mishne 9 months ago

Quality coffee, lingering/co-working friendly, personable staff. 10/10 would reccomend. My wife and I came in and sat for a while. We both ordered Americanos, hers decaf, mine regular, and they were fantastic. No complaints at all! I know coffee, and thought this was certainly a spot to return to for the brew. We grabbed a window table and sat for over an hour and watched the regular crowd trickle in. I bought a bag of beans to take home with me as a souvenir, and it’s been absolutely delicious as espresso and pour over.

All reviews on Google ↗

Frequently asked questions

Where is Variety Coffee Roasters located?

Variety Coffee Roasters is at 261 7th Ave, New York, NY 10001, in New York, New York. Use the “Open in Google Maps” button on this page for directions.

What kind of business is Variety Coffee Roasters?

Variety Coffee Roasters is listed as a coffee shop.

What are the hours of Variety Coffee Roasters?

Published hours are Monday: 7 am–9 pm; Tuesday: 7 am–9 pm; Wednesday: 7 am–9 pm; Thursday: 7 am–9 pm; Friday: 7 am–9 pm; Saturday: 7 am–9 pm; Sunday: 7 am–9 pm. Hours can change on holidays, so call before a special trip.

Is Variety Coffee Roasters open on Sunday?

Yes, on Sunday it is open 7 am–9 pm.

What is the phone number of Variety Coffee Roasters?

You can call Variety Coffee Roasters at (917) 409-0106.

How is Variety Coffee Roasters rated on Google?

Variety Coffee Roasters has a Google rating of 4.4 out of 5 from 969 reviews.

Does Variety Coffee Roasters have a website?

Yes, the website of Variety Coffee Roasters is varietycoffeeroasters.com (linked on this page).

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